SlideShare: where we can learn from others
I’ve just read an interesting article from a SlideShare subscription alert. It was interesting on a number of levels. The article ‘Slides that Rock’ describes 5 ways SlideShare has helped them ‘rock’:
1. providing a platform where they can learn
2. building a better network
3. enabling a global presence
4. providing a marketing platform
5. adding credibility
I loved viewing their accompanying SlideShare presentation too which has some excellent learning points many of us can take away. It does have a SlideShare promotional feel to it and is considering SlideShare more from a marketing tool point of view but, nonetheless, all their points are valid and I started to relate it back to eLearning (as is my tendency) and learning in general.
Presentations are a very passive way of sending a message but can play an important part in workplace learning or as part of a formal blended/eLearning solution. Reading copious amounts of text can have a detrimental effect on our levels of engagement and often visuals play a vital role in our comprehension of the material as well as motivating us to ‘stick with it’. “A picture paints a thousand words” as the saying goes is useful to bear in mind. We can learn to change that by taking ideas from these types of presentations such as ‘Slides that rock’.
Of course, we don’t have to stop at changing how our presentations look. We can apply the same principles to our eLearning tutorial slides too not to mention our classroom slides. And just think of the difference you can make to your conference presentations!
When people on my eLearning design workshops fear they haven’t the creative skills to produce dynamic and appealing slides I point them to two of the names mentioned in this article, Nancy Duarte (her Slideology book) and Garr Reynolds (particularly his Presentation Zen Design book).
Two further publication I always recommend are (i) ‘The non-designer’s design book‘ by Robin Williams (covers in layman’s terms the basic principles of graphic design – contrast, repetition, alignment and proximity) and (ii) ‘Visual Language for Designers‘ by Connie Malamed. I’m looking forward to checking out the work of David Crandall and Jesse Desjarnins to whom the article refers.
We could also do well to remember as learning designers though is that we too are marketeers. When we produce a piece of learning, whether it’s designed to be a formal course or ad-hoc, just in time chunks to help with workplace learning, we are producing a product to ‘sell’. The visual design ideas we see here could also be transferred to our marketing material such as posters and leaflets.
On a final note…. the main points that stuck with me from this article however were that SlideShare gave them a platform from where they could learn and it allowed them to build a better network.
We learn from sharing and collaborating with others. We just sometimes need a little help in knowing where to look which is where the role of trainers becoming curators and consultants comes in.