Browse Tag by social media

Field of Dreams- if you build it, will they come?

Image by freestocks-photos from Pixabay

I’m sitting here in my hotel room catching up with some much neglected research via my Twitter network with half an ear on the TV (who said I couldn’t multi-task – oh yes, that was me!). The programme is Alex Polizzi’s ‘The Fixer’ where she advises waning businesses on how to improve. This week it’s the turn of The Chough Bakery in Padstow; a family business baking fresh and quality breads.

What actually pricked up my ears was a statement along the lines of “it doesn’t matter how good your product is, you have to be able to sell it”. The family had a great range of products. However, the person tasked with sales and marketing the range didn’t have the detailed product knowledge, nor the drive to proactively market them.

We can often forget how important marketing is to our eLearning programme. Or, indeed any learning programmes. But it’s especially important we know how to ‘sell’ any new product well.

Just imagine….. you and your instructional design team have spent weeks designing and developing the perfect learning solution to meet the detailed analysis which also took blood, sweat and tears to complete. You’ve meticulously project managed the development and run a very successful pilot. The solution is good to go and has been opened up to the masses. So there it sits – in your course booking system like a forgotten toy waiting for someone to remember it and take it out off the box.

Without a robust marketing strategy all that hard work, time and resources will go to waste. Unlike Kevin Kostner’s Field of Dreams, just because you built it, your learners won’t necessarily come.

If selling to external customers, it goes without saying that your sales team should be fully conversant in what your eLearning or blended solution entails; identifying the unique selling point for different customers. A sheep dip approach has the same pitfalls in sales and marketing as it has for learning. One excellent way of helping your sales staff fully explain and sell the solution to different needs is for them to experience the learning first hand. Perhaps they could take part in the pilot?

But it’s not just down to our sales team. In L&D we are all ‘Ad-men’ selling the benefits to our learners, motivating and engaging. So remember, if all that hard work is going to pay off, your project plan has to include a good marketing strategy too.

This new-fangled technology

I just had to share this presentation I came across the other day. Normally, I would just instantly share with Twitter but I still get frustrated with the 140 character limit (you’d think I’d be used to it by now).

The Slideshare presentation reminded me of a blog post I wrote some time ago about educating people in using these new tools and SatNav learning.

It also reminds me of regular conversations I have with people on my courses on banning collaborative tools in the workplace where I make a very similar analogy. Enjoy.

Twitter-lingo

Copyright I L Layton-James

Did you know…

There have been 659,042 Tweets in the Haitian Creole language of  Kreyol Ayisyen within a user group of 7,468 and Cymraeg (Welsh) is the third most popular language Tweeted with 261,083 Tweets altogether between 2,729.

These statistics have been gathered by Indigenous Tweets as reported by the BBC last week.  According to the article, Indegenous Tweets is “about encouraging minority language speakers to discover each other online”.

This got me thinking about how Twitter can be used to help people learn a language.  I’ve always been told that the only real way to learn how to speak a new language is to use it – regularly.  However, speaking a new language may not necessarily help you get to grips with writing it.

What’s a better place to interact with others in a particular language to try out your skill and improve them.

Here are some ideas I’ve had:

  • Set a ‘conversation’ activity in class to practise written language skills
  • Set an icebreaker task before the course asking students to research how to say “Hello, my name is, what’s your name?”
  • As the skills increase hold regular live Tweet meets where the tutor and group will only converse in that language.
  • Encourage students to join a wider community where they hold conversations with others
  • Create a blog to post regular conversation topics giving details of the time and duration of Tweet-meets
  • Upload a copy of each conversation to the blog to discuss further

Because Twitter is just another tool by which we can hold conversations, it’s important we think beyond the prejudice and barriers and start thinking creatively on how we can harness it for learning.  Of course, we don’t want to use these tools ‘just because’ but perhaps we need to start thinking more about ‘what can be’.

Classroom trainers have been very creative in the past about how to include different tools and activities to aid the learning process.  Just think about how we introduced video and DVDs to the classroom course.  The set up little group to collaborate using flip-charts, then PowerPoint.  We’ve introduced games and adapted them to encourage problem solving. The only difference now is we no longer have to be bound by walls and have a much richer collection of tools.

Are you using a hammer to crack a nut?

Image by Steve Buissinne from Pixabay

Or do you really need the right tool for the job?

As some of you may have guessed, I’m a really big fan of social media.  I think it’s the best thing invented since sliced bread.  Now for the uninitiated, when I mention social media and in particular Twitter, the initial reaction is either  ‘oh no here we go again’ or ‘I can’t see the point in hearing what everyone had for breakfast’.  But social media is so versatile.  It’s just another conversation tool – just like the telephone.

What’s the betting that when telephones started to be installed in more homes, people just rang each other up to find out what they had done that day.  It’s a novelty thing. It’s a ” We just gotta try it out but I can’t think of anything profound so I’ll just say the first thing that comes into my head” sort of thing.  In fact, my mum still does that.  I’m not going to tell you my age but I think you’ll guess I’m not a kid any more but I still have to telephone ‘home’ every night when I travel anywhere.  There’s usually no new amazing news to hear so I just get “have you had your tea?  What did you have?”.

But of course we also use the telephone for some of the most important of calls as well as keeping in touch with our loved ones.  The same goes for e-mail.  I remember when e-mail was first introduced where I worked.  There were e-mails being sent all over the building just saying saying “hello, how was your weekend” even when we were just in the next office (or even in the same office).  It was a novelty.  Then came the policies on how to use e-mail responsibly, how to communicate correctly and all was good with the world.

What I’m seeing now though is e-mail being misused in as much as it is becoming a conversation tool.  Yes, I know it IS a conversation tool in a way but we’re seeing it being used for chit-chat again even if that chit-chat is work related.  Yet there are many more appropriate tools we can use for this type of conversation within a work environment:

Skype for example.  Here people can have real time business conversations either on a one to one basis or group.

If it’s more about collaborating on a project, what about using Google Docs and Google Buzz.

If we need to share research, discuss ideas, view and review little videos we’re planning, what about creating a Facebook Group for your team.

We are so blessed nowadays with a variety of different tools that do different things can we really look back at our current practices and say we are working efficiently?  Of course, we need time for a bit of research but sometimes, we just have to give it a go.

And that’s just what I’m just about to do now.  I’m going to create a team Facebook Group for collaborative working projects and see how it goes.  How about you?

#SoMeSoGood

It’s good news week

Dontcha just love good news, dontcha? dontcha? I’m a sucker for it – especially when it is about social media. Here’s another feel-good story with a social-media twist. My last post shared two others.

Meet Ted. Ted has a rich, smooth, chocolate voice. A voice that you could just sink into. Strong, yet comforting. His is a sad story but one that would soon change for the good. It was just Wednesday that a reporter in Ohio discovered him homeless, ‘selling’ his voice to feed himself. He videoed him and uploaded it to YouTube. Guess what – it went viral. His rich tones were heard around the world and offers of voice-overs started to pour in. Click the video clip for the whole story.

That got me thinking. We hear so many negative stories about social media being used inappropriately, so how about sharing some good news.

I’ve started a Twitter hashtag stream #somesogood. Go on – share some good news in 2011.

 

Update – what happened to the man with the golden voice?

Check out my recent post to find out how Ted is doing 10 years on.

Social media community to the rescue!

Photo by Esteban Lopez on Unsplash

It seemed like the media was raging war on the social media.  Are attitudes starting to change?  There have been many stories since the emergence of social media tools around how ‘dangerous’ they are.  I have Tweeted on several occasions when social media has been put in the dock  being blamed for bullying, burglaries, sackings and many more.  The fact that it is the behaviour of the individuals using the tools inappropriately in the same way as it’s not cars that cause accidents but the nutters behind the wheel.  A bad workman always blames his tools as the saying goes.

But, hey!  In the space of a couple of days, we hear two separate stories where the use of social media and, more importantly the social media community, has been called upon to help.  Why? Because social media reaches those whom the more ‘traditional’ channels of communication may not reach.  Not just that, but also because of the viral effect it has – the news can spread like wild fire exponentially.

We have heard how a Facebook campaign has been used by Avon and Somerset Police to help their enquiries in the Jo Yates’ murder.  This is not the first time the Police has used this means of communication.

We have also heard how both Facebook and Twitter has been used, together with their high profile members, in the search for missing Serena Beakhurst.  The latest good news is that Serena has been found.

So let’s hear it for the social media community and here’s to more good news stories for a change.

Just like any implement – it is us who will choose whether to use it for good or evil.  It would be great to hear from you what good news stories you have where social media has had a positive role to play.