I just had to write a little blog post about the new advert for Yellow Pages. Or, rather, Yell.com. Some of the old adverts have seen somewhat of a resurgence lately and wonder whether it’s a little like those comfort foods that have also made a comeback in these days of recession. I hear Arctic roll is back in vogue (yeah I know – beats me too, although I did rather like it as a nipper).
The advert took me back to a grandad-like, kind looking old gent, patiently trudging around all the bookshops looking for ‘fly-fishing’ by J.R. Hartley. (bear with me on this…. ). After a fruitless day, the kind old gentleman returns, forlorn, to his home where his daughter comforts him with kind words, a cup of tea and the Yellow Pages. There he let his “fingers do the walking” (don’t you just love good advertising – I can still hear that jingle in my head?) and finally hit the home run. The kind old gentleman places an order and they ask for his name “oh yes, my name…. it’s J…. R….. Hartley”
Yes all that from my little grey cells. The power of a really good advertising message – remembered often long after the product has gone. Here’s the video for full effect:
This evening I saw the ‘remake’. I’ve found it on YouTube for you (no I’m not getting paid by Yell.com) and it made me smile. Where’s this going? Well, it was the soundbite line that struck a chord…”what we do hasn’t changed – just the way we do it”.
For those of you who might know me know I’m a little like a policeman or a doctor in that I’m always ‘on-duty’. That is, I see connections with learning and new technology for learning almost everywhere. This short little advert just made me think how what we do or need to do for effective learning actually doesn’t change. We still need to analyse, collaborate, observe, read, listen, apply, reflect and seek feedback but now we just have different, up-dated, quicker, more efficient tools to do them with.